Can I possibly create a business based on things I already know?

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I've been thinking and reading a lot about this topic lately, and about how ordinary people are learning to monetize their existing skills, and ultimately employ themselves. Is it really possible? And do I have any skill or knowledge that people would pay for?

Often I'll find myself browsing random job postings or gigs on Craigslist for non-traditional types of employment, and I'll look and think, wow, I wish I had the skills they are looking for, then I could hire myself out rather than work for someone. (By non-traditional I really mean any jobs that won't require me to sit and get paid for my time rather than my work, like most jobs in my field do)

My goal has been always to be self employed, but my major stumbling block is that I don't feel like I am an expert at any one thing or skilled enough to get paid the big bucks. I feel like I know enough to do my job and my hobbies well, but not enough to consider myself an expert. But as I mentioned, I keep reading more about success stories of people monetizing the current skill(s). Rather than going to school or getting trained in some new field that they may have been curious about, they are simply using what they already know and are learning how to simply make money doing that.

So this has gotten my wheels turning a bit. For one, I have been a software engineer for the past 8 years, and three of them have been with a small company where I am doing much more than software (web, database). But still I feel like I don't know enough to try to market myself in this field. However, I will admit that this could simply be a confidence issue rather than a skill issue, because in talking to other people it seems that plenty of people who employ themselves don't know everything prior to doing a job for someone. The difference is that they pretend that they know everything and then learn on the fly.

Here are a few other things that I could possibly market or monetize:
  • I have in one form or another been hosting and running my own (and family member's) websites for the past 5 years. This includes setting up the hosting, doing all the coding, the design, fixing browser compatibility issues, setting up blogs, and wading through more HTML and CSS code than normal people care to look at. I don't consider myself a web designer by any stretch of the imagination, but I'm sure the skills I do have could come in handy for some people.

  • I can usually find the answer to any question on any topic in a matter of minutes using the handy dandy internet. To me I consider this normal, but have realized that the majority of people who aren't computer geeks can't do this. They get caught on spam pages, with non credible data, or it takes them forever. I think I first realized how good at this I was when my girlfriend saw me find something so fast. She couldn't believe it. Now she calls or texts me when she needs an answer, and I can usually find it while we're still on the phone. Trivial, I know, but I'm sure this is a skill some people wish they had. I guess maybe I am an expert at using the internets.

  • I read way too many books, magazines, blogs, and other articles and now have acquired a vast array of knowledge on a wide variety of topics.

Moving away from the geeky stuff now...
  • I have had people tell me I am extremely knowledgeable about trails and hiking spots near where I live. I have been to and seen a ton (but not nearly all) of the things to do and see in San Diego, and apparently have ticked more things off the San Diego "to do" list than people I know that are natives here have. I know most of the neighborhoods and can point things out on a local map that people who grew up here have never heard of.
  • Last summer, I managed to take my average body, casual runner's legs, and an endurance that was better for happy hour than an hour long hike, and I hauled it to the top of Mt Whitney, in one day... That includes the full 22 miles and 6000+ feet of elevation gain.


I am not putting all this up here to brag, trust me. But I am trying to convince myself that I have at least some set of skills that is marketable and can make me a living. Looking at things in this light is new for me, almost revelational. All of a sudden I am seeing that -- dare I say it? -- I just might be an expert at something.

Now I just need to hone in on what that is. And determine if there is any way to take the scope of different things I know and could be considered expert on, and connect them in a way to create something of value for someone else. And hopefully something that they would be willing to pay for.

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Thoughts on manifesting the things I want

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I have been thinking a lot about my life lately. About things like abundance, positive thinking, manifesting desires, and living the life I want. I am by nature a person without a lot of certainty, I am always double thinking, over thinking, second guessing, and oddly I know a lot about what I don't want but not a lot about what I do want.

Just recently I read this post by Steve Pavlina and it made me realize, even though I am great at dreaming and I want a lot out of life, I am not a great manifester. Which subsequently got me into an email conversation with a friend of mine who is currently in the process of manifesting the perfect life for herself.

It started with me writing an email, asking her if she thought I am inadvertantly manifesting scarcity in my life because of what I believe and my values. I have strong feelings about consumerism and over consumption, and I don't think money buys happiness. (I do believe that security can help happiness though.) So my question to her was, being that I don't think material abundance is necessory nor is it something I am interested in, does that mean that am I putting myself into a mindset of scarcity? Monetarily and materially I am quite happy with what I have, but I got to thinking if these feelings of contentment were in turn creating contentment in other areas where I may be lacking. And finally I was curious her thoughts on what I could do do align my beliefs and desires with a state of mind which would manifest abundance in other areas of my life, not necessarily relating to finances.

And of course, she had some very good feedback for me.

To address my question about financial abundance and being content, she made some good points that I had been thinking about. That it's not about overconsuming, but rather having enough/plenty of money, and having things you want that were made with care and that will last. And I suppose that if money is what it takes to do the things I want, regardless of whether it is a lot or a little, then that means having abundance. And a great way of looking at it, she said that if she chooses to shop at a thrift store, it's not about being cheap, it is about the treasures that can be uncovered. That it's about the ability to find the best things for her (or anyone), without needing to think about the price tag.

She told me that she visualizes her life being abundant. And suggested a gratitude journal, saying it helped her. Each morning she would write down 6 amazing things, things really crazy amazing to align herself with what she wanted to manifest. Then, before bed, she would write down 5 things that were positive and abundant things about the day to remind herself that she is already happy with the life that she is living.

The things she told me were all very positive and I am going to try to integrate some of them into my life starting today. We will see over the next few weeks if visualing happiness, success, and abudance can help me make some changes in my life.

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It's not that I don't like people

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The other day Chris Guillebeau at The Art of Noncomformity posted a really interesting article about social networking for introverts. It really struck me because I tend toward being introverted myself. And in one of the comments, someone said something that really resonated with me. Nicole from Just Make It Better noted that someone she knew would say
It’s not that I don’t like being around people, it’s just that I prefer to be around the ones that I like.


And that pretty much explains me.

I am good at conversation and I enjoy being around people, the catch is I have to like them to have a good time. In the past I have been told that I can be a bit standoff-ish or unfriendly, to which I say, I am neither, it's just that I have to know you first. Chris says in his article that when he is seated on an airplane next to people he may not have much in common with that "sometimes we’ll talk and sometimes we won’t, and either way is fine with me."

All of this makes perfect sense to me. However, I think that there are extroverts who don't quite understand this mentality, they think this behavior tends towards anti-social. They thrive on conversation, and on meeting new people, whether or not there is any mutual connection. Whereas for me, when I meet new people I have no problem with chit chat, but once I know that there isn't much in common, I become bored and the conversation can get strained. For me to be stimulated and to really enjoy someone's company, I need a deeper connection. I don't mean a sexual or intimate connection, but I need to know that the person I'm speaking with really understands me, and then the conversation can go on for hours. I have had several friends like this in the past, and spending time with them was always great. We would debate and philosophize and talk about dreams and aspirations and life and bounce topics off each other. But when I don't feel that connection, I am ok with being alone. And enjoying solitude is a scary thought for some people, but that's another topic altogether.

So to get back to Chris' article, the thing that is really profound is that the majority of the people who commented on his post seemed to share the common trait of being introverts. Maybe there is some correlation? Maybe he attracts fellow introverts? Who knows. But maybe a reason we introverts can embrace social networking so well is because it allows us to create the deeper connections that we thrive on more easily. Another thing of note is that I'd say most of Chris' followers are independent, motivated, and intelligent people.

Certainly all people I'd like to call my friends, in real life or not.


Related Links:
Social Media Makes Us Approachable

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Social media makes us approachable

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Social Media Image
Photo credit Matt Hamm
I have been thinking a lot lately about how social media has changed how we communicate. But not in the way you might think. It is obvious that sites like Facebook, MySpace, and Twitter have changed the game, but not only have these platforms made everyone connected in simple, straight forward and immediate way, I think they have also made the majority of people more accessible and approachable. Of course this has some obvious downsides like spam and stalkers, but now our worlds are much smaller and people who would have otherwise been unable to be contacted can now be located and contacted in less than a minute. Obviously, this has downsides too, but I'm focusing on the positive aspects. In a way, it has leveled the playing field for everyone since there are all sorts of people from all walks of life and of varying degrees of success all using these same platforms of communication.

Every day I take in quite a bit of media, including blogs, Twitter feeds, news, and also good old fashioned books and magazines. In the past (before online social media), there were distinct lines of separation between people and all the different medias of the time. There were publishers and consumers, writers and readers, and most everyone belonged to some group or category, whether it was based on their career, what they read, or what they did for work. But now, no matter how we fit into the picture, most anyone who does anything online is just a tiny piece of this great social media puzzle. From CEOs to cubicle drones, Hollywood stars to high school geeks, once we starting tweeting or reconnecting with friends on Facebook, we're all in the same game.

I've had this thought several times before, but it all came together for me today. What prompted it is this book I'm currently reading, Born to Run. In brief, the book is about running, the Tarahumara people of Mexico, ultra marathoners, and the art of running. So as I'm reading, I note the different people the author mentions, then it hits me... This is a non fiction book, I wonder if I can get some background on these people online? Next think you know I find the Facebook page of one person in the book, the Twitter feed of another, and the blog of another! I mean, ten years ago could you read about someone in a book, and then go find their personal ramblings online? Of course not! There was barely even an internet then.

Another book I've recently read is Scott Stoll's Falling Uphill. In the past I would have never thought twice about how to even contact someone who had written a book that I've quite enjoyed reading, but after a blog post I wrote about the book several weeks ago, he's now following me on Twitter!

Chris Guillebeau, internet rock star and non conformist, found a post of mine where I linked to him, and he sent me a direct email message thanking me. (Side note, he replies to everyone who messages him, whether on his site or on Twitter.)

I mean seriously, when I was a kid it would take some time to work up the courage to send a letter to my favorite basketball players to ask for autographs (not to mention the time it took to find the contact info and write the letter by hand), and if I received a response within a month or two I was ecstatic. Now, I could send Shaquille O'Neal a tweet and he'd probably reply to me in less than 24 hours.

Even something as simple as a comment thread on a blog can bring together different people who have never met for random dialogue. This simple interaction is something that would have been virtually impossible years ago. There are blogs that I follow and comment on where this happens regularly, and there are people online who I've never met or even spoken to who I would consider friends.

There are a million examples to illustrate these points, and most certainly there are downsides too. I'm sure that some of this online interaction has become a substitute for just walking outside and chatting with people the old fashioned way. Hell, I'm guilty of this too. Have we lost some of our innocence in this? Is it a good thing to be a little nervous to contact someone who is very successful, or to approach one of our idols? Or is it good that the playing field is now even, and that even if it's a perverse sort of approachability, we're all equals if we want to be? There are plenty of people who don't get this online interaction and are leery of it. My girlfriend doesn't quite buy into it yet. And I know there are plenty of others out there who don't as well. To many people, there is something about being "friends" with someone you've never met, or acting like you know someone based on their daily ramblings, that can certainly be a little weird.

The internet, and especially social media, is a weird beast. It takes normal everyday people, brings some of them extraordinary success, rockets others to superstar status overnight, while allowing them to still be your neighbor in relative anonymity, and without the paparazzi. Hell, Dooce was just named number 26 on the list of most influential women of all time.

What do you think? Have our perspectives just changed? Other thoughts?

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